64% OF CONSUMERS AROUND THE WORLD ARE NOW

BELIEF DRIVEN BUYERS

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Evolving Our DNA

FROM

Product Centric
Advertisers
Pipeline Marketing
Engagement

TO

Purpose Centric
Brand Content Creators
Agil Marketing
Perfomance

Enrich People’s Life Through Meaningful Content

Connecting Purposes

1

Build Brand Communities

2

Change Society

3

Our Creative Process

PURPOSE UNDERSTAND REASON
PLAY OUTLINE SCALE EARN

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