DIGITAL IS NOT EVOLVING MARKETING,

CONSUMERS ARE

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NEXT BRAND’S BIG IDEA SOURCE:
1980: BRAND MANAGERS
1995: AD AGENCIES

2017: CONSUMERS

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IF YOU DON’T WANT COMPETITOR’S SAME COMMUNICATION,

DON’T USE THE SAME RESEARCH

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WEAK BRIEFING

CHRONICLE OF A DEATH FORETOLD

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People enjoy watching things that logic suggests they shouldn't be doing.

Strategy

We build strategies and ideation for brands and businesses based on consumer insights and quantitative market information.

  • Development of Anthropological Studies
  • Positioning design and Construction
  • Branding and Architecture development
  • Customer Journey design

Content Marketing

We develop content marketing campaigns to ensure that the same consumer is the one who recommends the brand.

  • Conceptual Development of Campaigns
  • Creation and Production of Content
  • Digital Platform Management
  • Planning and Media Management

Results

All of our strategies focus on one of these three brand objectives:

Increasing consumption frequency

MORE TIMES

Increasing consumer penetration

MORE CONSUMERS

Increasing consumption per occasion

MORE QUANTITY

In order to drive what we know is the final brand objective:

Gain Market Share
Develop a New Market

Our Team